Back/MSG91

MSG91

Indore, India-based cloud communication platform founded 2010. Private. Operates in CPaaS and enterprise messaging. Serves businesses with SMS, OTP, email, WhatsApp, and voice APIs.

Entry price

$33.33

Basic · /mo, billed annually + usage

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription + usage

Free tier available

Pricing Change History

6 changes

20266 changes

Wk 40 '26

Improvement

MSG91 rate cards Hello BOT AI chat with 100+ LLM models, from just one

Hello's BOT AI Chat rate card grew from 1 model (My-claude, $0) to 100+ LLM models (GPT-5.x, Claude Opus/Sonnet, Gemini 3.x, Grok-4, DeepSeek, Llama-4, Mistral, Qwen, Kimi), priced per 1M input/output tokens.

View diff

Wk 37 '26

Packaging

MSG91 adds AI Bot add-on with $40–$80 bot wallets, per-token rates

MSG91 Hello added an AI Bot add-on: Basic gets a $40 BOT wallet, Premium an $80 wallet, billed per rate card once exhausted; new Dialplan Rates table shows per-token charges.

View diff

Wk 22 '26

Packaging

MSG91 cuts overage buying on Live Chat and Free plans

Live Chat and Free plans no longer allow extra usage purchases — Inbox and Tickets overages changed from per-unit pricing ($0.01–$10/unit) to 'Not allowed'; a new note clarifies upgrade is required.

View diff

Wk 21 '26

Packaging

MSG91 opens overages on Free and Live Chat plans at per-unit rates

Live Chat and Free plans now permit overage usage at per-unit rates: Live Chat Inbox $0.01/unit/month; Free Inbox $10/unit/month; Free Tickets $0.006/unit/month. Previously overages were not allowed.

View diff

Wk 11 '26

Packaging

MSG91 Removes Annual Discount Messaging, Restructures Pricing Page Layout

Annual billing discount label '(20% off)' removed from the Yearly toggle; yearly plans still available but savings messaging no longer displayed Pricing page restructured: per-plan feature lists replaced with abbreviated cards and new Compare Plans table, Calculate Price tool, and quota terminology explanations added

View diff

Wk 10 '26

Improvement

MSG91 adds Apple Messages channel to all Hello plans

Apple Message (Coming Soon) channel added to all Hello plans: Live Chat, Free, Basic, and Premium

View diff