Skip to content

PricingSaaS joins Willingness to PayRead the announcement →

Product change·Sep 7 → Sep 14, 2026·Week 38, 2026·Data & Analytics

Treasure Data renames Modular CDP to Hybrid CDP, clarifies deployment split

Renamed the 'Modular CDP' architecture approach to 'Hybrid CDP' (matching its existing Learn-more link) and added a new sentence clarifying the two deployment models: Composable CDP (own Snowflake/Databricks/BigQuery warehouse) vs Complete CDP (managed infrastructure).

Treasure DataProductPositioning

What changed

Positioning

Renamed the 'Modular CDP' architecture approach to 'Hybrid CDP' (matching its existing Learn-more link) and added a new sentence clarifying the two deployment models: Composable CDP (own Snowflake/Databricks/BigQuery warehouse) vs Complete CDP (managed infrastructure).

Before and after

Sep 7, 2026 vs Sep 14, 2026
Pulse.
100%
What changed

Renamed the 'Modular CDP' architecture approach to 'Hybrid CDP' (matching its existing Learn-more link) and added a new sentence clarifying the two deployment models: Composable CDP (own Snowflake/Databricks/BigQuery warehouse) vs Complete CDP (managed infrastructure).

Sign in to view the full comparison

See the before/after screenshots and every marked-up change.