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Hightouch

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no add-ons

Pricing changes

Latest Q2 '26

Pricing model

Subscription

Free tier available

Pricing Change History

2 changes

20262 changes

Q2 '26

Improvement

Hightouch: AI Decisioning renamed Agentic Marketing Platform + more

'Data Agents' added to the Composable CDP plan's included feature list Top-tier plan renamed from 'AI Decisioning' to 'Agentic Marketing Platform', broadening from 1:1 personalization to full lifecycle/advertising workflows; product features now list 'Ad Studio' and 'AI Decisioning' as bundled sub-products (was 'Decisioning agents / Reinforcement Learning / Insights')

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Wk 19 '26

Packaging

Hightouch rebrands AI Decisioning as Agentic Marketing Platform with Ad Studio

AI Decisioning plan renamed to Agentic Marketing Platform; description updated from '1:1 personalization with AI Agents' to 'lifecycle and advertising marketing workflows'; product links changed to include Ad Studio.

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