Packaging change·Mar 30 → Jun 29, 2026·Q2 2026·Data & Analytics
Hightouch: AI Decisioning renamed Agentic Marketing Platform + more
Top-tier plan renamed from 'AI Decisioning' to 'Agentic Marketing Platform', now bundling new 'Ad Studio' product alongside AI Decisioning; 'Data Agents' added to Composable CDP plan's included feature list
What changed
Feature added
'Data Agents' added to the Composable CDP plan's included feature list
Plan renamed
Top-tier plan renamed from 'AI Decisioning' to 'Agentic Marketing Platform', broadening from 1:1 personalization to full lifecycle/advertising workflows; product features now list 'Ad Studio' and 'AI Decisioning' as bundled sub-products (was 'Decisioning agents / Reinforcement Learning / Insights')
Before and after
Mar 30, 2026 vs Jun 29, 2026Pulse.
100%
Change 1 of 2 · feature added
'Data Agents' added to the Composable CDP plan's included feature list
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