Packaging change·Oct 3 → Jan 1, 2026·Q4 2025·Marketing & Content

Mailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan

MailchimpPackagingLimit decreaseFeature removedPlan renamedFeature change

What changed

Limit decrease

Basic plan (formerly Free) monthly email sends limit decreased from 1,000/month (or 500/day) to 500/month (or 250/day)

Feature removed

Creative Assistant feature removed from feature comparison table

Limit decrease

Basic plan (formerly Free) contact limit decreased from 500 contacts to 250 contacts

Plan renamed

Free plan renamed to Basic plan

Feature change

Custom-coded Templates for Essentials and Basic plans now show 'Create and Send until 12/31/2025' expiration notice instead of simple availability indicators

Before and after

Oct 3, 2025 vs Jan 1, 2026

Pulse.

100%

Change 1 of 6 · capacity decreased

Basic plan (formerly Free) monthly email sends limit decreased from 1,000/month (or 500/day) to 500/month (or 250/day)

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Week 1, 2026 · Mailchimp Rebrands Basic Tier as Free With New Marketing Tagline Mailchimp Locks Premium Migration Behind Sales Wall, Overhauls Plan Labels · Week 5, 2026

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