Packaging change·Dec 22 → Dec 29, 2025·Week 1, 2026·Marketing & Content
Mailchimp Rebrands Basic Tier as Free With New Marketing Tagline
What changed
Plan renamed
Mailchimp renamed its free tier from 'Basic' to 'Free' and updated the plan tagline to 'Easily create email campaigns and learn more about your customers'. Price ($0/month) and 250-contact limit are unchanged.
Before and after
Dec 22, 2025 vs Dec 29, 2025Pulse.
100%
What changed
Mailchimp renamed its free tier from 'Basic' to 'Free' and updated the plan tagline to 'Easily create email campaigns and learn more about your customers'. Price ($0/month) and 250-contact limit are unchanged.
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See the before/after screenshots and every marked-up change.
Q3 2025 · Mailchimp Introduces Free 14-Day Trial for Standard Plan, Replacing $1 Trial OfferMailchimp Cuts Basic Plan Email Sends and Contacts Limit, Renames Free Plan · Q4 2025
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