Back/OneSignal

OneSignal

San Mateo, CA-based customer engagement platform founded 2014. Private. Operates in omnichannel messaging and push notifications. Serves developers and marketers with push, email, SMS, and in-app messaging.

Entry price

$19

Growth · /mo + usage

Plans tracked

no add-ons

Pricing changes

Latest Wk 41 '26

Pricing model

Subscription + usage

Free tier available

Pricing Change History

4 changes

20264 changes

Wk 41 '26

Improvement

OneSignal puts numbers on A/B testing: 2 variants free, 10 on Pro

A/B Testing row in comparison table now quantifies limits: Free/Growth 'Standard' became up to 2 variants; Pro/Enterprise 'Multivariate' became up to 10 variants.

View diff

Wk 37 '26

Improvement

OneSignal swaps unlimited free push for a 1,000 MAU cap

OneSignal AI dropped its (Beta) tag and gained dedicated OneSignal AI Agent and OneSignal MCP rows in a new OneSignal AI comparison section; A/B Testing relabelled from Basic/Advanced to Standard/Multivariate. Mobile Push, In-App Messaging and Live Activities all moved from per-channel caps to a single MAU-based Free allowance: Free mobile push went from 'Unlimited mobile push' to 'For organizations with up to 1,000 monthly active users', In-App Messaging from '1 active message' and Live Activities from 10,000/100,000 subscriber caps to the same 1,000 MAU / 'Included with purchase of mobile push' bundling; SMS/RCS moved from sales-only quoting to self-serve Available / volume-discount pricing.

View diff

Q2 '26

Improvement

OneSignal: New Audit Logs retention disclosure (48hrs–90 days by plan)

Added 'Audit Logs' row to the Security & compliance comparison table, disclosing retention windows: Free/Growth 48 hrs, Professional 48 hrs*, Enterprise 90 days.

View diff

Wk 25 '26

Improvement

OneSignal adds Enterprise audit logs with 90-day data retention

Audit Logs feature added to Security & compliance section with data retention periods: 48 hrs for Free, Growth, and Professional plans; 90 days for Enterprise. Professional plan feature 'Custom Outcome Tracking' renamed to 'Conversion Metrics'; also reflected in comparison table with row reordering (User Activity Timeline moved above Advanced Analytics).

View diff