Back/Pushwoosh

Pushwoosh

Pushwoosh is a SaaS company that provides push notification services for mobile apps and websites, allowing businesses to engage with their users through targeted messages.

Plans tracked

1 add-on

Pricing changes

Latest Wk 35 '26

Pricing model

Usage-based

No free tier

Pricing Change History

11 changes

20265 changes

Wk 35 '26

Packaging

Pushwoosh ends "Custom" pricing, unveils $7/1K MAU with 24-month price lock

Push only plan's price moved from an undisclosed 'Custom' quote to a public $7 per 1,000 MAU rate, promoted as a limited-time offer with a 24-month price lock until Dec 31.

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Q2 '26

Packaging

Pushwoosh surfaces Omnichannel and Email-only pricing tabs atop plan page

New 'Omnichannel $13/1,000 MAU' and 'Email only $5/1,000 monthly unique recipients' plan-selector tabs now appear at the top of the pricing page, above the MAU slider; this metric split was previously only described in the FAQ, not surfaced on the main pricing card.

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Wk 17 '26

Packaging

Pushwoosh Splits Pricing Into Omnichannel and Email-Only Tiers

Pricing UI updated to prominently display two plan tabs: Omnichannel at $13/1,000 MAU and Email only at $5/1,000 monthly unique recipients, replacing the previous pay-as-you-go $0 display.

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Wk 14 '26

Packaging

Pushwoosh Overhauls Pricing with Unified MAU Model and AI Revenue Copilot

Complete pricing model overhaul: from modular channel-based pricing with per-user limits to unified monthly active users (MAU) metric. All channels now included in single metric. Email free tier dramatically increased from 1,000 emails after KYC verification to 20,000 monthly email sends included, with option to add extra sends at $1.50 per 1,000.

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Q1 '26

Packaging

Pushwoosh: pricing metric shifts from database users to MAU

Pricing metric changed from 'users in database' to Monthly Active Users (MAU). Omnichannel plan now $13/1K MAU; Email only plan $5/1K recipients. Explicit rates now publicly shown. Kakao Talk, Telegram, and LINE added as channels. ManyMoneyAI AI copilot included in all plans (5 requests/day free). Free email sends increased from 1,000 (after KYC) to 20,000/month.

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20254 changes

Q4 '25

Improvement

Pushwoosh Expands Event History Retention from 365 Days to Unlimited

Event history retention increased from 365 days to unlimited

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Q3 '25

Packaging

Pushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity

100 tags limit removed Projects increased from 2 to 10

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Q2 '25

Packaging

Pushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'

Free plan pricing display changed from 'It's free!' to explicit '$0 per month' Free tier section renamed from 'Try it now' to 'Base plan'

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Q1 '25

Packaging

Pushwoosh Introduces Unlimited Free Plan and Interactive Pricing Calculator, Restructuring Access to Services

Free tier changed from time-limited trial ('30 days or until 1,000 push subscribers') to unlimited free plan ('until your app gets 1,000 push subscribers or you start sending emails') Starting price of $49/month removed from pricing page - pricing now revealed only through interactive calculator

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20242 changes

Q4 '24

Improvement

Pushwoosh Discontinues Free Plan, Introducing Free Trial and Expanding Platform Access with Unlimited Features

Added 'Unlimited mobile & web push' to Platform access plan Free plan discontinued - changed from 'up to 1k subscribers can use Pushwoosh in limited capacity for free' to 'No free plan, only free trial available'

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Q3 '24

Improvement

Pushwoosh Expands Free Tier with Enhanced Limits, Offering 1,000 Push Subscribers and More for Users

Custom Plan support simplified from '24/7 priority support with a dedicated manager' to '24/7 priority support' Removed 'Custom contract & custom overage limits' from Custom Plan

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