Packaging change·Dec 29 → Mar 30, 2026·Q1 2026·Marketing & Content

Pushwoosh: pricing metric shifts from database users to MAU

Pushwoosh re-based its pricing on Monthly Active Users. The estimator that previously asked 'How many users are in your database?' now asks for Monthly active users (MAU) and prices pay-as-you-go from a 1,000-MAU free allowance with full feature access. The page also adds Kakao Talk, Telegram and LINE to the included channel set, bundles the ManyMoneyAI copilot (5 AI requests/day free) and shows a 20,000/month included email send bundle.

PushwooshPackagingPackage changeFeature added

What changed

Package change

Pricing metric changed from 'users in database' to Monthly Active Users (MAU). Omnichannel plan now $13/1K MAU; Email only plan $5/1K recipients. Explicit rates now publicly shown.

Feature added

Kakao Talk, Telegram, and LINE added as channels. ManyMoneyAI AI copilot included in all plans (5 requests/day free). Free email sends increased from 1,000 (after KYC) to 20,000/month.

Before and after

Dec 29, 2025 vs Mar 30, 2026

Pulse.

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Change 1 of 2 · pricing restructured

Pricing metric changed from 'users in database' to Monthly Active Users (MAU). Omnichannel plan now $13/1K MAU; Email only plan $5/1K recipients. Explicit rates now publicly shown.

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