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Packaging change·Jul 4 → Oct 5, 2025·Q3 2025·Marketing & Content

Pushwoosh Unveils Unlimited API Access and Event History Retention, Transforming Pricing Structure and User Capacity

PushwooshPackagingLimit increasePlan renamedThreshold removedMetric change

What changed

Limit increase

Projects increased from 2 to 10

Plan renamed

Base plan renamed to Pay-as-you-go

Limit increase

User seats increased from 2 to 20

Threshold removed

100 events limit removed

Metric change

Pricing metric changed from 'subscribers' to 'users' throughout the pricing page

Limit increase

API access changed from Limited to Unlimited

Limit increase

Mobile in-app impressions changed from 1,000 to Unlimited

Limit increase

Event history retention increased from 30 days to 365 days

Threshold removed

100 tags limit removed

Threshold removed

100 segments limit removed (now unlimited segmentation)

Before and after

Jul 4, 2025 vs Oct 5, 2025
Pulse.
100%
Change 1 of 10 · capacity increased

Projects increased from 2 to 10

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Q2 2025 · Pushwoosh Updates Free Plan Display to '$0 per Month' and Renames Section to 'Base Plan'Pushwoosh Expands Event History Retention from 365 Days to Unlimited · Q4 2025

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