Back/Dovetail

Dovetail

Dovetail is a SaaS company that provides a platform for user research and customer feedback analysis, helping businesses make data-driven decisions.

Entry price

Free

Free plan available

Plans tracked

no add-ons

Pricing changes

Latest Wk 31 '26

Pricing model

Subscription

Free tier available

Pricing Change History

11 changes

20264 changes

Wk 31 '26

Improvement

Dovetail: AI Dashboards capped at 1 for Free + HubSpot CRM integration launches

HubSpot CRM integration status changed from 'Coming soon' to generally available AI Dashboards now shows an explicit usage limit in the plan comparison: Free plan capped at 1 dashboard, Enterprise unlimited (previously no limit was disclosed for this row)

View diff

Wk 21 '26

Packaging

Dovetail offers 60-day unlimited access promo across site

Promotional banner added offering 60 days of unlimited Dovetail access, visible site-wide at top of pricing page.

View diff

Q1 '26

Packaging

Dovetail Drops Mid-Tier Plan, Shifts Paid Users to Enterprise

Dovetail collapsed from 3 tiers (Free, Professional at $15/user/month, Enterprise) to 2 tiers (Free, Enterprise). The Professional plan and its paid channel add-on ($50/500 data points/month) were removed.

View diff

Wk 9 '26

Improvement

Dovetail adds Unlimited Agents, Docs; removes custom AI vocabulary

Added Unlimited Agents to track every customer signal and automate closing the loop Added Unlimited Docs to generate shareable insights with customer clips and reels

View diff

20254 changes

Q4 '25

Improvement

Dovetail Introduces AI Agents and Dashboards, Enhances Platform with Advanced Contacts Tier

AI Dashboards added to Platform section - Visualize customer trends alongside key business metrics Recruit add-on removed from pricing page - previously $75 per participant plus incentive

View diff

Q3 '25

Packaging

Dovetail Reduces Professional Plan Price by 48% to $15/user/month, Enhancing Affordability for Users

Channels add-on pricing made explicit: now $50 for 500 data points/month (billed yearly), previously included 250 data points/month in Professional plan Professional plan features restructured: Channels explicitly marked as '(paid add-on)' instead of being implicitly included

View diff

Q2 '25

Packaging

Dovetail Clarifies Recruit Add-On Pricing to Pay-As-You-Go: $75 per Participant, Enhancing Flexibility for Users

Recruit add-on pricing clarified from 'Available on Professional and Enterprise: From $75' to 'Pay-As-You-Go: $75 per participant' with Credits option Translation feature added to translate transcripts and summaries into 75 languages

View diff

Q1 '25

Packaging

Dovetail Limits Professional Plan Channels to 250 Data Points/Month, Reducing Capacity

Professional plan Channels changed from unlimited to 250 data points/month limit

View diff

20243 changes

Q4 '24

Improvement

Dovetail Expands Free Plan to Unlimited Features and Enhances Enterprise Plan with New Magic Features

Enterprise plan added 'Chat with your data in Slack' to Magic features, replacing 'Magic translate (Coming soon)' and 'Ask your data (Coming soon)' Free plan added 'Auto tags highlights' to Magic features

View diff

Q3 '24

Improvement

Dovetail Introduces 25% Yearly Billing Discount with New User Profiles Feature in Professional Plan

Feature renamed: 'Discover insights' changed to 'Magic translate' (both marked as Coming soon in Enterprise plan) Yearly billing discount added: 'Save 25%' promotion with billing toggle UI

View diff

Q2 '24

Improvement

Dovetail Introduces Unlimited Channels in Professional Plan, Enhancing User Experience

Free plan: Added channel limit of 1 channel (Beta) Professional plan: Added Unlimited channels (Beta) feature

View diff