Product change·Sep 18 → Sep 19, 2026·Day 262, 2026·Sales & Customer Relationship Management (CRM)
Intercom rebrands Essential automation as Fin, adds Fin external actions
Essential's 'Basic automation' bullet became 'Fin for service, sales & ecommerce'; Fin AI Agent card added 'Customizable tone & answer length'/'Takes action on external systems', dropping 2 generic bullets.
What changed
Feature change
Essential's 'Basic automation' bullet became 'Fin for service, sales & ecommerce'; Fin AI Agent card added 'Customizable tone & answer length'/'Takes action on external systems', dropping 2 generic bullets.
Before and after
Sep 18, 2026 vs Sep 19, 2026Pulse.
100%
What changed
Essential's 'Basic automation' bullet became 'Fin for service, sales & ecommerce'; Fin AI Agent card added 'Customizable tone & answer length'/'Takes action on external systems', dropping 2 generic bullets.
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