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Product change·May 4 → May 11, 2026·Week 20, 2026·Workforce Management

NICE rebrands Engagement Orchestration features across three channels

NICEProductPositioning

What changed

Positioning

Engagement Orchestration feature names updated: 'Omnichannel Routing and Orchestration' → 'Omnichannel Routing'; 'Proactive engagement' → 'Proactive web engagement'; 'Outbound campaign management' → 'Outbound Engagement'.

Before and after

May 4, 2026 vs May 11, 2026
Pulse.
100%
What changed

Engagement Orchestration feature names updated: 'Omnichannel Routing and Orchestration' → 'Omnichannel Routing'; 'Proactive engagement' → 'Proactive web engagement'; 'Outbound campaign management' → 'Outbound Engagement'.

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NICE rebrands Engagement Orchestration features across three channels — May 11, 2026 · PricingSaaS Pulse