Clevertap

CleverAI tokens introduced as a new bundled resource included on every plan (Core/Pro/Ultimate), plus a new 'CleverAI Tokens and Blocks' top-up add-on; no token concept existed before. Plans renamed Essentials->Core, Advanced->Pro, Cutting Edge->Ultimate; entry price up $75->$85/mo ($7.5->$8.5 promo); 'Most Popular' badge moved to top tier; add-ons restructured, some removed.

Essentials plan's trial/billing disclaimer was replaced with a targeted offer: a 30-day free trial specifically for apps with under 20K MAUs, in place of the generic taxes/billing notice.

Messaging channels restructured: TikTok added as Add-on; RCS split into RCS Connect and RCS Direct; SMS (Native) removed; WhatsApp Direct now available as Add-on for Essentials (previously not included). Intent-Based segmentation renamed to Predictions Agent in the feature comparison table Segmentation section, reflecting the CleverAI-powered predictions capability branding update.

SMS channel renamed to 'SMS Connect'; new 'SMS Direct' row added (Add-on for Advanced/Cutting Edge). RCS renamed to 'RCS Connect' and now included across all tiers; new 'RCS Direct' row added (Add-on). 'SMS (Native)' row removed.

Visual Editor add-on introduced - Unlock real-time, personalized web experiences without developers Reminders add-on introduced - Deliver well-timed, personalized nudges across channels

Scribe feature democratized from Cutting Edge-only tier to both Advanced and Cutting Edge tiers

Product Experiences add-on introduced - allows remote configuration and experimentation with app and web UI, workflows, and functionality with minimal technical dependency

Trends analytics added to Behavioral Analytics for all tiers