Product change·Jan 14 → Jan 19, 2026·Week 4, 2026·Marketing & Content
Clevertap launches RCS Connect across all tiers, adds Direct messaging options
What changed
Feature change
SMS channel renamed to 'SMS Connect'; new 'SMS Direct' row added (Add-on for Advanced/Cutting Edge). RCS renamed to 'RCS Connect' and now included across all tiers; new 'RCS Direct' row added (Add-on). 'SMS (Native)' row removed.
Before and after
Jan 14, 2026 vs Jan 19, 2026Pulse.
100%
What changed
SMS channel renamed to 'SMS Connect'; new 'SMS Direct' row added (Add-on for Advanced/Cutting Edge). RCS renamed to 'RCS Connect' and now included across all tiers; new 'RCS Direct' row added (Add-on). 'SMS (Native)' row removed.
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