Product change·Dec 29 → Mar 30, 2026·Q1 2026·Marketing & Content
Clevertap Adds TikTok Channel, Splits RCS Into Two Tiers
What changed
Feature change
Messaging channels restructured: TikTok added as Add-on; RCS split into RCS Connect and RCS Direct; SMS (Native) removed; WhatsApp Direct now available as Add-on for Essentials (previously not included).
Positioning
Intent-Based segmentation renamed to Predictions Agent in the feature comparison table Segmentation section, reflecting the CleverAI-powered predictions capability branding update.
Before and after
Dec 29, 2025 vs Mar 30, 2026Pulse.
100%
Change 1 of 2 · feature changed
Messaging channels restructured: TikTok added as Add-on; RCS split into RCS Connect and RCS Direct; SMS (Native) removed; WhatsApp Direct now available as Add-on for Essentials (previously not included).
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Week 4, 2026 · Clevertap launches RCS Connect across all tiers, adds Direct messaging optionsCleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial · Week 33, 2026
More from Clevertap
Full history →- Week 35, 2026·improvedClevertap renames tiers, hikes entry price to $85, adds CleverAI tokens
- Week 33, 2026·packagingCleverTap: Essentials trial disclaimer swapped for MAU-restricted 30-day free trial
- Week 4, 2026·improvedClevertap launches RCS Connect across all tiers, adds Direct messaging options
- Q2 2025·packagingClevertap Unveils Predictive Segmentation in Cutting Edge Plan for AI-Driven Intent-Based Customer Targeting
- Q1 2025·improvedClevertap Expands Scribe Feature Access to Advanced Tier, Enhancing Value for More Users